Lighting two-dimensional and three-dimensional stores

Retail clients are putting high priority on the &#;Instagrammable Moment.&#; This phenomenon connects consumers&#; digital and physical worlds and enables retailers a greater reach than their carefully honed marketing plans could imagine. According to a VidMob study, The State of Social Video, &#;25% of Gen Z and millennials actively seek videos of products and services they may buy.&#;

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But creating an Instagram-worthy moment is no small task. It requires both a beautiful setting that will translate when snapped and an event that inspires the customer to capture it in the first place. Lighting can certainly help set the mood.

&#;In all cases, the lighting has to be soft and flattering for selfies that the guests are taking in the store environment. In some instances, we have recommended backlit fabric ceilings and wall surfaces which provide that kind of light,&#; said Jain. &#;Coupled with picturesque backgrounds that are illuminated with ambient light or accent light, the in-store moments are shared on social media, increasing hype and online discussions.&#;

The lighting in dressing rooms is also critical in creating a comfortable and positive in-person shopping experience. &#;The lighting in any fitting room needs to be soft and minimize any harsh shadows,&#; Jain said. &#;Verticals on either side of the mirror (think of versions of green room mirror marquee lights) work the best. Fully illuminated globe-like luminaires, located close to the mirror, also provide soft light.&#; Downlights, as the only source, are not recommended.

Retailers understand the longer a customer remains in a store, the longer they continue to shop and add to their purchases. Including restaurants and cafes has long been a tradition in department and specialty retail stores. &#;The F&B (food and beverage) spaces are hospitality spaces and, depending on the character of the space, may be designed as fine dining or fast-food locations,&#; Jain points out. &#;The lighting design is complementary to the function of the space. If the locations are multi-functional, they may have flexible lighting systems, for instance, color changing or moving lights for events and fixed or adjustable architectural lighting for everyday use,&#; he added.

Here is a quick look at the way that Jain and his team brought lighting into some of retail&#;s greatest brick-and-mortar stores. Italicized quotes are key rules that Jain and his firm follow when designing a retail space: 

Athletic Propulsion Labs, Los Angeles

For APL&#;s retail flagship store at The Grove, Bernard Dubois Architects created an interior where examples of the footwear line were displayed as if they were in an art gallery. Square display enclosures recessed into the wall are outlined with light to create a visual rhythm with the products. Overall illumination is provided by diffused backlit surfaces and concealed integral niche lighting without the use of spotlights.

&#;Light the Merchandise, whether on an open display case or counter, in recessed wall racks, or in closed cases. Many display cases no come with built-in lighting, so this has to be taken into consideration.&#;

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Modern Light Fixtures for Every Room in Your Home

Lighting is an essential component in any home, and adding sophisticated light fixtures is an easy way to elevate your home's decor. From entryways and hallways to kitchens, dining rooms, bedrooms and bathrooms, find home lighting like table lamps, wall sconces, modern floor lamps and more to complement your personal style. Read on to discover tips and advice for adding lighting fixtures to any room of your home.

Entryway Lighting: The easiest option for entryway lighting are wall lights and sconces as they don't crowd the floor, which can be limited in entryways. A hanging mondern chandelier pendant is a classic way to illuminate the whole area and add an elegant piece of classic-looking decor. Alternatively, install a pair of coordinating modern wall sconces. The wall fixtures will draw the eye to entryway furniture and decor like wall mirrors. Finish the space with a simple table lamp on the table for soft, serene home lighting.

Kitchen Light Fixtures: Ceiling light fixtures are also ideal for the kitchen, another area often in need of ample light. Consider hanging a pendant light directly over your kitchen island for task lighting. Styles with exposed bulbs not only provide enough illumination to make food prep safe and easy&#;they fit perfectly with the rustic, utilitarian vibe of a well-used kitchen.

Dining Room Light Fixtures: Chandeliers over the dining table are a traditional look for the dining room. Choose from styles a variety of styles ranging from classic round bulb lights to opulent glass or metal designs with shielded bulbs. Or, line coordinating wall lighting fixtures down the length of the room. The wall sconces provide dimmer, more atmospheric lighting, while pendants spotlight the dining table and have greater reach.

Living Room Lamps: Because it's likely one of your most expansive rooms, you can utilize all kinds of home lighting fixtures in the living room, giving each section its own illumination and feel. Floor lamps can be arranged behind or to the side of the sofa. Use sleek, modern arc lamps to extend lighting out over the sofa or another chair or table. Table lamps can be positioned on an end table, behind the sofa on a console table, on a side table near an armchair or on a media console shelf.

Hallway Lighting: Because hallways aren't spaces we spend a lot of time in, they only require adequate brightness for us to pass through. Installation of a couple of wall light fixtures on either side of the hall should do the trick. Much like in the entryway, you can set up a table lamp on a modern console table, so long as the light of the bulb reaches both ends of the hall.

Bathroom Lighting: The most important factor to keep in mind when choosing bathroom lighting fixtures is safety&#;is the model you chose approved for bathroom use? Sconces are the most common bathroom fixture. Recreate Hollywood-style vanity lighting by flanking the fixtures on either side of the mirror over the sink.

Bedroom Lights: A table lamp on your nightstand will provide ample light for nighttime reading and writing. If you share the space with a partner in a queen- or king-sized bed, position a second lamp in a matching design on the other bedside table as well. Place a contemporary floor lamp in a corner of your room near the dresser or boudoir to illuminate the tabletop. If you have an armchair or reading nook in your bedroom, arrange the floor lighting to illuminate it, as well.

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