The Advantages of Hot Foil Printing - Preston

Here at Advent Print, we are Preston’s leading commercial print company. This includes commercial labels. Our hot foil printing, or hot foil stamping, labels are one of the most popular choices for our clients. But why is hot foil printing so popular? And what are the advantages of hot foil printing?

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High Visibility

Hot foil printing results in a top quality, high visibility label. Consumer psychology has shown that the more appealing the product packaging is, the more likely consumers are to pay attention.

In addition, consumers not only pay attention, but their attention is drawn to this type of packaging before any other as it stands out on the shelf. As a result, your product sales can soar.

Perceived Value

As many large companies and food and beverage industries already use foil stamping, it has become associated with higher quality. In the consumer market, where perception is essential to action, this is a huge advantage.

Associating your product with higher quality than the other, similar products on the shelf can increase your sales, and raise brand awareness.

Colour Choices

The only printing process that can create metallic labels, hot foil printing offers a range of colour options.
From metallic gold and silver, to metallic reds, purples and essentially any colour you want. As a result, whatever colour scheme your company branding is interested in, hot foil printing can suit and compliment the style.

In addition, there are a range of foil effects that can be applied to give your label and product a whole new outlook. These include marble, snakeskin, leather, pearl, and wood.

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Fully Customisable

Many of our clients have presumed that hot foil printing cannot be customisable. This is definitely not the case. In fact, each die is custom made for your design.

In summary

There are many advantages of hot foil printing. These include the high visibility, the perceived product quality, the colour choices and the customisable options. If you would like more information, why not contact us today at Advent Print, Preston?

In the realm of print design, there’s nothing quite like the captivating allure of foil blocking. The shimmering metallic accents instantly elevate any piece, adding a touch of elegance and sophistication. Traditionally, foil blocking involved intricate processes and specialized equipment, making it a time-consuming and expensive endeavour. However, with the advent of digital foil blocking, a revolution has unfolded, offering a host of benefits over traditional methods. Let’s delve into the world of digital foil blocking and explore its advantages and process.

Benefits:

1. Cost-Effectiveness: Traditional foil blocking often required costly die creation and setup expenses. In contrast, digital foil blocking eliminates the need for physical dies, resulting in significant cost savings. The digital process enables precise control over foil placement, reducing material waste and minimizing production costs.
2. Design Flexibility: Digital foil blocking opens up a world of creative possibilities. It allows for intricate and detailed designs, including fine lines, small text, and complex patterns. With digital technology, designers have greater freedom to experiment and bring their visions to life, without the limitations of traditional foil-blocking methods.
3. Quick Turnaround: Time is of the essence in the fast-paced world of print production. Digital foil blocking offers swift turnaround times compared to its traditional counterpart. The absence of complex setup and manual processes accelerates production, ensuring your projects reach completion efficiently.
4. Personalization Potential: In today’s market, personalization is a key differentiator. Digital foil blocking enables customization at a granular level. Whether it’s individual names, unique messages, or variable data, digital technology seamlessly integrates personalization, allowing you to create one-of-a-kind prints that leave a lasting impression.

The Process:

1. Design Preparation: Begin by creating your design in a digital format using graphic design software. Define the areas where the foil will be applied, ensuring precise alignment and placement.
2. Prepress Preparation: Convert the digital design into a format compatible with the system. This step involves configuring the foil type, colour, and desired effects. Additionally, define the registration marks to ensure accurate foil placement.
3. Setup and Calibration: Load the chosen foil into the machine and calibrate it for optimal performance. This step involves adjusting the temperature, pressure, and speed settings to achieve the desired foil adhesion.
4. Printing and Foil Application: With the setup complete, send the digital design to the machine for printing. The machine uses heat and pressure to transfer the foil onto the desired areas of the print, creating a striking metallic effect.
5. Finishing and Quality Control: Once the foil application is complete, conduct a thorough inspection to ensure the quality and accuracy of the finished product. Any imperfections can be rectified using digital technology without the need for costly reprints.

Digital foil blocking represents a transformative leap in the world of print design. It offers cost-effectiveness, design flexibility, quick turnaround, and personalized options. With the digital process, you can unleash your creativity and add a touch of brilliance to your projects.

Embrace the power of digital foil blocking and elevate your print designs to new heights. Experience the endless possibilities and captivate your audience with the mesmerizing allure of metallic accents.

Find out more: https://www.dectek.co.uk/manufacturing-capabilities/digital-foiling/

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